Assassin's Creed

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The Assassin bloodline has been passed down through the generations, with some of the most influential thinkers, warriors and leaders a part of their ranks. Now it's time to find out where you fall. Through a partnership with the New England Historical Genealogical Society, this digital experience used basic facts about the user to generate their historical "ancestors", chosen from a list of famous so-and-sos from various points in world history. Users could then share the results to their social channels, encouraging their friends to find out their secret history.

Client: 20th Century Fox

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20th Century Fox